Product Designer with focus on UX/UI and Brand Identity

I have taken a non-linear path to become a versatile Product Designer. My journey began in a technical background, transitioned into graphic design, and then returned to the tech world, where I evolved into a Web and UX/UI designer with expertise in brand design and offline user experiences. My primary focus is on researching and crafting digital products, but my technical foundation allows me to dive into coding when needed or provide graphic design and brand support.

I have served as a solo web designer in retail and led a small team during the expansion of a business from e-commerce to a chain of offline shops. I spent three years in a creative agency, working with charities, mentoring interns, and played a pivotal role in a startup's growth from seed level to Series A, along with building a significant user base and client portfolio.

I am comfortable collaborating with clients, stakeholders, tech teams, and sales teams. I can handle data analytics and engage with users face-to-face. I thrive in rapidly changing environments, adapting to evolving technologies and tools. My soft skills and ability to think flexibly enable me to consider the entire product and tailor solutions to each unique problem, taking into account factors like personality, situation, restrictions, and mood. As an all-round Product Designer, my core focus is on digital products, but I am not limited to this domain. I am dedicated to delivering solutions that align with my team's capabilities and the company's business objectives.