senior Product designer

Fresh out of uni with degrees in information systems and graphic design, I got hired to make banners for an e-commerce site. Within months I was redesigning the whole website and app — then digging into behaviour, emotion, and business impact. Turns out that's called Product Design.

Since then, every role has asked me to be someone slightly different. Agency taught me speed and client-facing confidence. A seed-stage startup taught me that investor expectations land on the roadmap whether you like it or not. Cambium gave me something I'd never had before — a user base big enough to actually prove that my work moves numbers.

I adjust quickly, I stay calm under pressure, and people seem to genuinely like working with me. I don't think that last one's a small thing.