Product designer.

A while ago, with fresh degrees in information systems and graphic design, I landed my first job as a banner designer for an e-commerce website — which pulled me into rethinking the whole website and native app experience, then deeper into behaviour, emotion, and business impact. Years later, I know it's called Product Design.

The journey: an e-commerce company where I learned both sides of the product. An agency where I learned to move fast and present to real clients. A seed-stage startup where I discovered that "stakeholders" sometimes means the investors too — and their expectations end up on the roadmap. And finally, Cambium — the first place with a big enough, stable enough user base to actually prove the impact my solutions are making.

Every environment was different. Every environment made me adjust. That's not a side effect of my career — it's the point of it. Consumer is my speciality, but I've always been involved in the B2B side too — client dashboards, supplier tools, internal team experiences. I don't mind complexity.