Adverttu creative support
On-brand graphics, SM representation, creative and physical ad campaigns execution.
I began my journey with Adverttu (now Drovo) as a UI/UX Designer in this dynamic AdTech startup. In the true spirit of startups, my role quickly evolved to encompass a range of design-related responsibilities. Eventually, I assumed the role of Creative Team Lead, becoming the primary liaison for the commercial and marketing teams to submit their design requests. Amidst these additional responsibilities, I remained dedicated to my core role as a UX/UI Designer, ensuring a seamless balance between creative leadership and design excellence.
You can find my Product Design Case Studies from Drovo here.
Diverse Media Channels I Worked Across: Print, Digital, Sales Documents, and More
Social Media
Interactive and visually appealing SM graphics for both B2B and B2C
Documents and Proposals
Supporting the Sales and Marketing teams with infographics and on-brand graphics for pitches, offers and third-party media releases.
On-car creatives and printables
Key visuals for potential clients - representing their brand on Adverttu's fleet. Some of them received a physical presence after a successful campaign launch.
SECTION 1
Social Media: keeping brand consistency and increasing engagement
Social Media graphics
Examples. There were plenty of them
Youtube compilation videos
SECTION 2
Proposals: layout, styles and graphics
Graphics for documents optimized
For proposals to Adverttu’s potential clients we prepared demonstrative visuals with how the campaign might look like. We came up with ideas for on-car creative and incorporated them into the environment, highlighting the combo with events and digital add-ons as well.
The mockups and templates I prepared were optimized for quick proposal turnaround, with smart objects to just quickly adjust colors, text or insert patterns.
Here are some examples of my work.
Printed Media
I delivered flyers, brochures and other promo materials, needed for successful campaign launches.
SECTION 3
mockups mockups mockups
proposal and SM vehicle mockups
This is basically what we showed our potential clients during pitches. The whole imagery creation process was teamwork between me and the commercial team. Some of them got signed into an actual campaigns and were launched into UK streets.
advertisement creatives and print
I was on top of executing the actual campaign creatives, while getting used to design for such an unusual media as a surface of the vehicle - EV, small and big, van or even truck.
The outcome
II was supplying Adverttu with all possible graphic materials all the way from the company’s seed level to their rebrand as Drovo and reaching Series A round. I’m glad I could shape Adverttu’s visual appearance and maintain their brand visuals and even work with their clients directly, executing OOH advertisement campaigns.
All this, while delivering and maintaining the App, the Website and keeping an eye on user acquisition, retention and MAU on my duty in Product Team.
Collaborating with clients and drivers proved invaluable during app development, allowing us to address drivers' campaign-related concerns effectively. My operations team research and expertise further enhanced the physical interaction with drivers during campaign activities.
— Me, using side tasks for my main UX/UI job purposes
*Photo used here is a property of Drovo
Thank you!
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